RM Printing

Modernizing the digital experience

  • Project: Modernizing the digital experience

  • Role: UX Designer | Researcher | Wireframer | Prototyper

  • Tools: Figma, Usability Testing, Wireframes & Prototypes

Project Overview

RM Printing is a Toronto-based custom printing studio specializing in high-quality apparel and accessories. Known for its friendly service and strong community ties, the company needs a modern digital presence to match its reputation. The current site has usability issues—outdated visuals, broken links, and unclear navigation—making it hard for customers to explore services or place orders.

The goal: create a user-friendly, mobile-first website that reflects RM Printing’s values, streamlines the ordering process, and improves customer engagement.

Problem

  • Outdated visuals and limited usability harm customer experience.

  • Navigation issues and unclear calls-to-action cause confusion.

  • Lack of self-service tools for quotes, file uploads, and order management.

Opportunities

  • Modernize the brand experience: Align visuals and tone with RM Printing’s values and local roots.

  • Streamline custom ordering: Make it easy for first-time and repeat customers to request quotes and upload designs.

  • Support business growth: Position RM Printing as a trusted partner for individuals, small businesses, and large organizations.

Research Insights

Methods Used:

  • Stakeholder interviews

  • Heuristic evaluation of the current site

  • Competitive analysis

  • Persona development

  • Usability testing on prototypes

Key Findings:

  • Users need clearer navigation and a smoother ordering process.

  • File upload instructions must be simple and visual to reduce errors.

  • Pricing and shipping info should be integrated into the user journey.

  • Modern, mobile-first design appeals to younger, digital-first audiences.

Design Solutions

  • Create a modern, responsive UI with clear visual hierarchy.

  • Introduce self-service flows for quotes, file uploads, and reorders.

  • Offer personalized experiences for repeat customers (e.g., saved designs, quick reordering).

  • Integrate visual aids, microcopy, and error prevention into forms and file uploads.

Expected Outcomes

  • A professional, user-centered website ready for development.

  • Increased online orders and reduced support requests.

  • Stronger brand presence and improved customer satisfaction.

Next Steps

  • Finalize high-fidelity prototypes and design system.

  • Conduct usability testing on proposed flows.

  • Iterate based on user feedback before final handoff.